COMMUNICATIONS

FIFA – Ongoing Content Production & Comms Support
Scoop continues to work closely with FIFA’s communications division, providing ongoing content production support across the organisation’s global channels. Recent work includes communications and content production leadership for:

• FIFA Unites Women's Series Morocco 2025 (Afghan Women United)

• FIFA Summit at the FIFA Club World Cup USA (2025)

• the 75th FIFA Congress in Asunción, Paraguay (2025)

• the Extraordinary FIFA Congress 2024 in Zurich, Switzerland

• and the 74th FIFA Congress in Bangkok, Thailand (2024

Our work spans scripting, editorial, video production, social content, talent coordination, and cross-channel delivery — ensuring consistent, high-quality messaging across FIFA’s flagship events and platforms.

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Oceania Football Confederation (OFC)
Under our Advisory pillar, Scoop Communications was engaged by OFC to draft and develop the Marketing and Communications module as part of OFC’s Football Management Certificate programme. The module equips football administrators across the Pacific with practical tools to strengthen their brand storytelling, media relations, sponsorship activation, and fan engagement - helping local organisations build visibility, credibility, and stronger connections with their communities. 

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The Joga Bonito Tour – Sydney 2024

Spearheading the headline Sydney event of The Joga Bonito Tour, featuring football icons Ronaldinho and Tim Cahill, Scoop led end-to-end communications including PR, brand development, social media content, media accreditation, and talent on-boarding and management. From shaping the visual identity to delivering a press conference and managing public buzz, we brought this high-profile event to life at CommBank Stadium.

 

Optus Sport – UEFA Euros & Copa América 2024
Scoop was engaged by Optus Sport to deliver PR and communications for its dual tournament coverage of the UEFA Euros 2024 and Copa América 2024. Our work included strategic planning, media relations, a high-profile launch event, guest list curation, talent management, social media content, and securing national media exposure — positioning Optus Sport at the forefront of football coverage in Australia.

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Fleurs de Villes – VOYAGE at the Royal Botanic Garden Sydney
In August 2024, Scoop managed PR and media for the Sydney edition of Fleurs de Villes – VOYAGE, an immersive floral show blending art, storytelling, and culture. We secured widespread media coverage, managed influencer engagement, supported partnerships, and helped drive ticket sales for this globally celebrated event, proudly described as “sport for flower lovers.” Scoop is proud to have partnered with Fleurs de Villes to help bring their unique vision to life in Australia.

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Craig Black x Fusion Rules
The perfect fusion of sport and art. With strategic PR, communications, media, and event expertise, Scoop delivered a sold-out event with 500+ registered guests and significant coverage across outlets including The Daily Telegraph, Daily Mail, Getty, Urban List, and Sydney Weekender. In partnership with Vandal Gallery, we brought Craig Black’s immersive art experience to life — and look forward to future collaborations with Studio Craig Black.

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FIFA U-17 World Cup Indonesia 2023
Contracted by FIFA, Scoop led content production for the tournament, delivering editorial, visual, and photography assets for FIFA’s President and corporate platforms. From story ideation to shoot coordination and post-production, we played a key role in the event’s global storytelling strategy.

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Sydney Marathon – Live Site Management
Scoop managed the Pyrmont live site during the 2023 Sydney Marathon, overseeing a team of vendors, volunteers, and entertainers to create a vibrant experience for participants and spectators alike.

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FC Mother x Pelé Foundation Partnership
We proudly supported FC Mother’s global PR efforts in announcing a historic partnership with the Pelé Foundation. The unveiling of the first HOME Healing Centre in Santos, Brazil — Pelé’s spiritual home — marked a major milestone for maternal health in sport, and Scoop helped share this remarkable story with a global audience.