ELEVATING COMMUNICATION
ONE SCOOP AT A TIME
COMMUNICATIONS | PR | CONTENT | CAMPAIGNS | EVENTS
WHO
WE ARE
Welcome to Scoop Communications, where creativity meets communication excellence! I'm Sarah Widera (or Sarah Cooper, according to my husband... or if you're wondering what helped inspire the name!), your MVP on this exciting journey.
With 15 years of experience in crafting powerful messages, allow me to provide a deeper look into my professional journey. Over the past nine years, I've had the incredible privilege of working with FIFA, the governing body for world football. During my tenure, I've stood at the forefront of some of the most prestigious global events in the footballing world. From orchestrating the FIFA Ballon d'Or and later The Best FIFA Football Awards to spearheading corporate communications for Official Draws and overseeing a multitude of FIFA Congresses, my path has been defined by excellence and an unwavering passion for both communications and the beautiful game.
One of my proudest achievements has been planning, producing, and rolling out global TV campaigns for FIFA in the lead-up to various FIFA World Cups and FIFA Women’s World Cups. These campaigns have not only brought the magic of the beautiful game into living rooms across the globe but have also highlighted the incredible power of football to drive positive social change.
With a background as a journalist, I proudly wear the hats of a skilled writer and sub-editor. My career in journalism has finely honed my storytelling abilities, enabling me to craft compelling narratives that resonate with audiences worldwide. This unique combination of skills equips me to excel in public relations, where I've established a vast media and talent network, both in Australia and globally.
Now, I'm thrilled to bring this wealth of experience to Scoop Communications and collaborate with you on your communication journey. Whether it's making headlines, creating captivating content, crafting word-class events, attracting media attention, or launching impactful corporate campaigns, let's ensure your message becomes the headline it deserves to be.
Let's work together to create communication magic. Let's get the Scoop!
THE
SCOOP SUITE
CORPORATE
COMMUNICATIONS
& STRATEGY
CREATIVE &
CONTENT PLANNING/
PRODUCTION
PUBLIC & MEDIA RELATIONS +
TALENT MANAGEMENT
CAMPAIGN IDEATION, MANAGEMENT & ROLLOUT
EVENT OPERATIONS
COPYWRITING
& SUB-EDITING
OUR
WORK
Craig Black x Fusion Rules:
The perfect fusion of sport and art! With our strategic PR, communications, media and event management expertise, Scoop ensured a sold-out event with 500 registered guests and garnered significant media coverage across top-tier outlets like the Daily Telegraph, Daily Mail, Getty, Urban List, and Sydney Weekender. Collaborating with the great team at Vandal Gallery, we brought Craig's artistic vision to life seamlessly and Scoop looks forward to potentially partnering again in the future with Studio Craig Black.
Football Aid Australia: In the pro-bono space, we are proud to be part of the foundation team bringing Football Aid Australia to life, with exciting developments planned for late 2024.
FIFA U17 World Cup Indonesia 2023: In late November 2023, we were contracted by FIFA to lead content production efforts for the FIFA U17 World Cup held in Indonesia. Our responsibilities included developing compelling story ideas, coordinating shoots, and producing editorial and photography assets for a comprehensive content rollout for the FIFA President and FIFA Corporate channels.
Sydney Marathon: We successfully managed the live site at Pyrmont for the Sydney Marathon, overseeing a small team that included vendors, volunteers, and entertainers for the 2023 edition.
FC Mother Partnership: We played a pivotal role in helping FC Mother, a pioneering initiative dedicated to enhancing maternal well-being, announce its historic partnership with the Pelé Foundation. In November 2023, FC Mother proudly unveiled plans for its first HOME Healing Centre in Santos, Brazil, the spiritual home of football legend Pelé. The Centre is set to open its doors in 2024, and we were instrumental in supporting the global PR efforts to spread this remarkable story.
As we look ahead in 2024, we are excited to announce that we have 2-3 new projects in the pipeline. Our portfolio is ever-growing, but our passion, dedication, and expertise continue to drive our success. We are eager to share more of our future successes as we collaborate to elevate your brand and story. Stay tuned for updates on our journey!
OUR
CLIENTS
At Scoop Communications, we're excited to share our recent collaborations with our outstanding partners:
1. Craig Black x Fusion Rules
Thrilled to have partnered with the visionary artist, Craig Black, and business partner Ally Black, for the highly successful debut solo exhibition launch of 'Fusion Rules' in Sydney.
2. Continuing Our Journey with FIFA:
Scoop Communications is delighted to continue its collaboration with FIFA, where Sarah took on the role of content lead during the recent FIFA U17 World Cup Indonesia 2023. In this capacity, she lead the coordination of Communications and Content Production content from Indonesia. Responsibilities included implementing FIFA's campaign strategy, activating "Football Unites the World" on behalf of the Corporate Communications team, managing multimedia crews, and commissioning content from team members in Indonesia for various channels.
In 2024, Scoop is again proud to continue working with FIFA, most notably on the upcoming 74th FIFA Congress in Bangkok in May.
3. FC Mother - Bridging Football and Maternal Well-Being for Change:
In October 2023, Scoop proudly announced its partnership with FC Mother, an initiative dedicated to leveraging the power of football to champion maternal well-being and community health worldwide. Working alongside esteemed partners, the Pelé Foundation and Delos, we are committed to making a positive impact in the lives of mothers and communities globally.
While we continue to work with a select group of exceptional clients, we understand the confidential nature of these collaborations. Rest assured, our commitment to excellence, professionalism, and delivering exceptional results remains our top priority. We eagerly anticipate showcasing our growing client portfolio in the near future and sharing the remarkable success stories we'll create together.
OUR CLIENTS SAY
"We knew from our initial conversation with Sarah that she was the best person to help us with PR and communications for our art exhibition "Fusion Rules" launch night in Sydney, as she is incredibly experienced and has built a large network of contacts in the sports/media world. With Sarah's support, tickets for the event were sold out ahead of the launch night and the exhibition was featured in several media outlets which in turn opened up a number of opportunities for us that otherwise would not have happened. We absolutely loved working with Sarah, she really did go above and beyond to ensure everything ran smoothly on the night and we really hope to collaborate with Scoop Communications again in the future."
Alison Black, Managing Director - Studio Craig Black
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SCOOP
We can't wait to hear from you
📍Sydney, to the world
Ph: +61 431 800 891
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